Bringing together People, Properties, and Opportunities
Equity Harbour is a company dedicated to serving people by creating profitable investment opportunities. Those we serve include Homeowners, Tenants, Buyers, Sellers, Private Investors, Family Offices, Banks, Pension Funds, Insurance Companies, Foundations, Landowners, Building Companies, Sub-Contractors, Realtors, and others.
Whether you are an investor, landowner, or support team member, you can feel confident being part of an Equity Harbour project.
From preliminary studies to construction and sale and or lease, we have the experience and resources to transform undeveloped land into valuable property. A history of successful developments proves it. These include Single Family neighborhoods, condominium communities, and senior housing.
Our projects help investors and team members realize financial goals, thereby enhancing their quality of life.
Every Project Starts with An Idea
At Equity Harbour we’re always looking for new real estate opportunities that serve a genuine need in their communities.
When studies showed more senior housing was needed in the Grandville area, we created Rose Garden Homes, named after Mrs. Rose. When we saw a need for larger; upscale home sites close to downtown Grand Rapids, we developed Serenity Ridge. And when we saw the need for mid-size office suites, we created the Canal Business Center.
Putting Together a Team
While every project is unique, each depends on these key elements.
- The property: a parcel of land with marketable potential.
- The Investors: people committing money to gain profit.
- The development team: individuals taking the steps necessary to refine a property into a completed development.
To ensure the success of each project, we select only experienced, proven professionals to join our development, construction, and sales & marketing teams.
Transforming Ideas into Reality
The process of analysis, forming and managing legal entities, land planning, design, construction, approvals, marketing, and sales can be complex. The Equity Harbour management Team coordinates the many steps involved to make sure each project proceeds smoothly and profitably.
Since 1992 we have been creating a variety of successful developments, the first development sold out within ten months of recording. The second development sold out within one month. Since that fast beginning, a variety of other properties have been developed. And more are always on the drawing board.
John Cross
Managing Member